How Does The Pinterest Algorithm Work in 2024?
Pinterest is a powerful tool for creating sales and website traffic. ๐ฐ
But despite knowing this, you may be wondering "how does the Pinterest algorithm work?"
All platforms have different algorithms but the great thing about the Pinterest algorithm is that it doesn’t change as much other social media platforms.
That being said, there are some things that you need to look out for each year as the platform develops. ๐
In this guide I will answer your questions of "how does the Pinterest algorithm work?" And give you actionable tips to start consistently selling your offers on Pinterest.
What is the Pinterest Algorithm?
Pinterest's algorithm is less of a social media platform and more of a visual search engine.
That means Pinterest SEO and keywords are main factors in getting your content viewed. โ
However, Pinterest does have some social media like tendencies such as: when a person saves a pin or engages on a pin, pins similar to that one will be shown to them.
How Does the Pinterest Algorithm Work?
The first thing to know when learning how Pinterest works, is that Pinterest is looking for certain qualities when pushing out your content.
These qualities include pin quality, domain quality, pinner quality and how relevant your topics are.
In Passive Profit for Pinterest, you will not only learn how to create a Pinterest strategy that puts your content in front of your target audience but you will also learn how to get more sales and leads through Pinterest! ๐
You will also discover:
- How to get more people to view your offers ๐ฐ
- How to start making more sales whilst working less! ๐
- How to stop relying on social media platforms to sell your offers ๐
I also regularly update the course with any Pinterest changes so you can stay on top of your Pinterest strategy.
Access Passive Profit for Pinterest now!
Here is how to improve each of these sections so that your Pinterest efforts are rewarded.
Domain Quality
Pinterest will review the quality of your website that you are linking your pins too. โ
If Pinterest finds that people are clicking through to your content and moving about your website, they are more likely to increase the amount of yours that get pushed out to your audience.
You can also improve your domain quality by switching from a personal Pinterest profile to a Pinterest business account. You will also gain access to Pinterest analytics by doing this.
Pin Quality
The next thing on this list on how does the Pinterest algorithm works, is to improve your pin quality.
The most popular pins on Pinterest are usually high quality images that have not been posted on Pinterest before.
You may even get better results if you create fresh content with your own images.
Also, make sure that you’re using a variety of Pinterest pins and never putting the same pin next to each other. You should wait at least seven days before pinning about the same blog post. ๐๐ป
The quality of your pins is also determined by the amount of people that are liking, clicking, and pinning that pin.
The more engagement that you can get on your pins, the higher that they will rank. These pins will then be pushed to people with similar interests.
Pinner Quality
I say this all the time but Pinterest is a long game. ๐
Pinterest users who are willing to play the game and be consistent are the ones that will be favoured.
Pinterest consistency takes a while but if you’re willing to create content that adds value, Pinterest will reward that.
So, create a Pinterest marketing strategy and stick with it! ๐
Topic Relevance
Finally on this list of how does the Pinterest algorithm work is topic relevance.
You can almost always find your ideal clients and customers on Pinterest, however, to make sure that your topics are relevant, you need to be creating content that is catered towards the keywords that you can find on Pinterest.
To find relevant keywords on Pinterest, you can head to the search bar and take keywords from the search results or you can use my Pinterest Keyword Vault.
By accessing the vault, you will gain access to keywords across all different types of industries and the vault is regularly updated with new keywords to use!
Check out the Pinterest Keyword Vault!
After you have done your keyword research, you need to insert these words within your pin description, Pinterest boards, video pins and other areas of your Pinterest account.
Also, once upon a time Pinterest favoured those who were pinning up to 50 new pins per day and consistently re-pinning other peoples content in group boards.
However, the algorithm has massively changed and now, Pinterest prioritises people who are creating organic fresh pins.
This means that you only need to post 2 to 5 pins a day and you will still find your target audience. Which is a massive relief. ๐
When wondering how does the Pinterest algorithm works, there are a few main factors to consider.
Your Pinterest content should consist of high-quality pins as well as being filled with relevant keywords. You should also make sure that your pin links to valuable content!
Additionally, your content needs to optimised for SEO, and most importantly, you need to be consistent!
Pinterest takes a little while to build up engagement but if you put in the work, you can reap the rewards of sales and new eyeballs on your websites, months and months after posting. ๐
Before you go, check out your current ROI score with our ROI Calculator, so you can increase the lifespan and value of your content!
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Easy Ways to Repurpose Blog Content in Your 6 Figure Business
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How to Get Sales to Your Coaching Business Without Social Media
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