Podcast vs Blog: Why Having Both is a Winning Strategy
Are you a podcaster seeking to expand your reach and connect with a larger audience? 🎙️
Then you’re in the perfect place because I want to touch on the beautiful pairing of podcasting and blogging, and why they are a match made in heaven.
I’m not going to ramble and tell you that you should have one OR the other I recommend that they both work perfectly together.
But also other than the beautiful relationship that they have, why do they work so perfectly together and bring you actual results?
🎧 More of an audio listener? Click below to listen to the podcast episode!
As a podcaster myself I know the challenges of wanting to stand out and attract the perfect listeners who would then be interested in my offers.
Podcasters must find effective ways to bridge the gap between their content and potential listeners, to then paid customers.
👉 Here's where optimized blog content comes into play.
Podcast VS Blog: Why Blogging is Essential for Podcasters
One question that often comes up is why blogging is necessary for podcasters.
The answer lies in the behaviour of your target audience but also in the time and work you spend each week creating content for your podcast.
Your ideal listeners and potential customers spend a significant amount of time on search engines like Google, looking for solutions to their problems. 🔎
By taking your podcast episodes and turning them into optimized blog content, you create a bridge between your content and your target audience.
This new leads, customers and listeners to easily discover that you have a podcast which will then nurture them and then ultimately lead them to explore more of what you have to offer.
Creating Optimized Blog Content
To reach your dream listeners, you need a reliable bridge to connect them with your content.
That bridge is none other than ✨optimized blog content✨
Through our signature program Blog Traffic Machine, you can learn how to leverage each podcast episode to its fullest potential by creating optimized blog posts that reach your dream leads on autopilot.
With the right optimization techniques, you can ensure that your podcast episodes, as well as your show notes, turned blog post, appear on the first page of Google search results.
This visibility places you directly in front of the people who are actively seeking the solution you provide.
Getting Your Podcast on Google
What do all the 6 figure podcasters have in common?
They show up in Google search results.
These successful podcasters understand that their episodes can reach people who are already searching for the solutions they offer.
By optimising your podcast content, you too can appear on the first page of Google.
This eliminates the need to rely solely on social media platforms for visibility and promotion. ❌
With optimized blog content, you can attract a consistent stream of ideal clients and customers to both your new and old podcast episodes.
By repurposing your episodes into blog posts, you can extend the lifespan of your content and constantly generate traffic and engagement.
Photo by Sincerely Media on Unsplash
Benefits of Optimized Blog Content
One of the incredible benefits of blog posts is their evergreen nature.
Unlike social media posts, blog content lives on forever.
Even years after publication, your blog posts can continue to attract readers, generate leads, and drive sales.
With optimized blog content, you no longer need to rely solely on social media to promote your podcast episodes.
I'm going to say something controversial…
Blog content is the ONLY true evergreen content.
Here’s why.
You’re unlikely to listen to a podcast or YouTube video that's 5 years old if you’re looking for a solution to your problem right?
Because technology changes, the world is rapidly growing and you don't typically update your podcast or YouTube videos, you focus on creating new ones.
Blogs you update. You can keep them relevant for years to come. ♻️
Some people still read blog posts I wrote 8 years ago, and they are some of my most popular posts.
By repurposing your podcast episodes into optimized blog content, you can reach a wider audience and increase the visibility of your podcast and brand.
But also increase your content lifespan by 10+ years and keep that piece of content relevant to your dream lead.
Why Blogs Have Longevity
A significant advantage of blog content lies in its longevity.
Compared to the transient nature of social media posts, blog posts have a much longer lifespan.
Even content written years ago continues to generate engagement and attract readers. Like I was saying, some of my most popular blog posts I wrote 8 years ago.
Of course, periodic updates to ensure relevance are crucial, but the foundation remains evergreen.
Unlike relying solely on social media platforms to promote your podcast episodes, you can leverage optimized blog content to consistently bring new listeners to both new and old episodes.
By capitalizing on evergreen content, you can reduce your marketing efforts and receive a steady stream of traffic to your podcast and website. ✌️
Have I convinced you yet?
Optimized blog content is undoubtedly the best strategy for podcasters looking to expand their reach and connect with their target audience.
By adopting this strategy, you not only enhance your visibility but also open up new avenues for growth and engagement.
Inside Blog Traffic Machine, I teach you how to repurpose your podcast episodes, YouTube videos and even emails into evergreen blog content so that your content can work harder for you.
Blog Traffic Machine is my signature 12-month group program for creative coaches
You'll learn how to add at least $1000 of additional monthly recurring revenue to your coaching business by creating evergreen blog content that increases their brand influence, monthly recurring revenue, fun and flexibility
Your blog content is low-lift content that you can create on your worst days but bring recurring sales for years
so you can
✔️ Boost your MRR (Monthly Recurring Revenue)
✔️ Always be able to cover your expenses with your blog income
✔️ Enter your ‘influencer era’ whilst still running your full-time coach business
✔️ Become visible on autopilot without Instagram
✔️ Learn how to drive more sales to your coaching offers AND add another 'fun' income stream to your coaching business so that you can diversify your income
Start repurposing your podcast episodes into optimized blog content and watch as your podcast becomes a leader in your industry
Other articles you'll love:
- 2 Ways to Repurpose Podcast Content into Evergreen Blog Posts
- How to Reach Page 1 of Google in 5 days
- 5 Steps to Magnetic Conversion Content That Sparks Sales
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